Unerd was founded by Yoseph Putra Susanto and is located in Pasuruan, East Java. Yoseph admits that in the beginning, he produced shoes because he had a hobby of collecting shoes since childhood. Now, he managed to become a local shoe owner with a 22-year-old family factory, which has more than 2000 employees, with a production capacity of 300,000 pairs of shoes per month.